Apple Vs. Online Marketing: How iOS 14.5 could cause an update to internet advertisement

Op-Ed by Albert Geokgeuzian, Staff Writer

This has happened to you at some point: you are talking about a product or liking certain posts with certain products in them and then all of a sudden, you get an ad for that specific item. That is because you’re tracked wherever you go online via a tracker that is used to target you with specific ads: an identifier for advertisers (IDFA). Apple’s new update changes that.